Wednesday, 26 November 2014

Target Audience

demographics :
Age : 16+
Gender: both 
Relationships: for couples and friends 
Education: sixth form and college students

Psychographics:
Interests: watching thriller films and likes socially with others
Wanting to go see the films as it interests them. 

A good to watch the film with a friend or partner because I want people to talk about what they have just seen and then go on to tell others about it as well and this will help with the technology we have today to let people communicate and talk about the film.

We have chosen to have the age group like this because from prior research I have found that this is the most common age group for people to watch thriller films and go to the cinema to see films, making it quite clear that we should target that age group of people.
The only issue with it being 16+ is that it goes to anyone who is over the age of 16 and people being over 30 may not like our thriller films or going to the film in general.
They are young teenagers that go to school and look sociable as they are around everyone else and then they probably go out on weekends to the cinema as a big group, so our film will be good for them to watch.
 

No comments:

Post a Comment